After speaking with many neighbors in the months following Sandy, I feel a need for Highlands residents to give voice to issues, concerns and future ideas for the town after the storm in a formal manner. I asked my firm [Gazelle Global Research Services, LLC] to support me in surveying our town’s residents. They have agreed to donate resources and man-hours, gratis. As I, personally, have designed the study and will analyze results, I am abstaining from participation. Market Research has been my profession since 1992 and I want to volunteer my services in a concrete way that will benefit both residents and our local government. The research objectives are manifold and are geared to better understand what the citizens of the Borough of Highlands can do to help local government in terms of process for: • Information flow • Flood mitigation • Completion/timing of permits • Grant and SBA loan information • Code enforcement • Next steps to make Highlands more attractive to new residents and businesses, and to improve quality of life post-Sandy for current residents All respondents must be 18+ and residents of Highlands. We will apply weights to the data to mirror 2010 Census number for the following demographic parameters: gender, age, own/rent, number of people in the household, presence of children under 18 and employment status. Results will be analyzed and a summary of results will be given to each participant. I’m planning on presenting the detailed findings to the council as well as possibly FEMA and local news/media outlets . The news exposure will be good for town. This study could be a great beginning for further research. I would be happy to continue to volunteer my time and expertise to aid the town in better understanding the views of all residents. So, please let me formally welcome all Highlands residents to participate in the research study. Sign up by sending an email to : firstname.lastname@example.org The survey is available now through July 7th, 2013. Many thanks, Carolyn
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